Technology continues to evolve. In order for marketing campaigns to be successful in modern markets, they must use current trends and innovative technologies. Technology continues to shape the world of marketing; however, a foundation based on intimate and authentic customer relationships remains constant. Marketing campaigns that use technology without clear customer objectives are ineffective. Marketing campaigns in 2019 must use current trends and technologies to reach contemporary markets and Read more [...]

Every woman out there wants full, thick, and stunning lashes that don’t require 3 coats of mascara each day. Luckily for women around the world, eyelash extensions are becoming more popular. This service is becoming a staple within salons everywhere. You can flaunt your beautiful eyelashes within hours of calling a salon near you and making an appointment.   Getting into the business of eyelash extension is more lucrative than you would think. Like we just said, what woman does not want Read more [...]

With the up and down nature of the economy, we can’t be that surprised when big businesses need to make company-wide layoffs. It is unfortunate, but it is just the reality that businesses face. Just like you don’t want to be fired, your boss does not enjoy firing you. It isn’t a fun experience for anyone but it is just the reality.   One thing a company can do to make the firing and layoff process less horrific is to invest in outplacement services. Typically a company offers a severance Read more [...]

If your company has not yet invested in SEO, now is the time to start. Chances are you have heard of search engine optimization, but maybe you still don’t feel it to be necessary for your business. This is probably where you’re wrong.   Maybe it seems like a huge investment upfront, but hiring a search engine optimization firm will pay off sooner rather than later; your return on investment will happen quickly and fully. Focusing on SEO means you can put less money into other marketing Read more [...]

Building a solid reputation can take a great deal of time for any company. Unfortunately, this positive reputation can quickly go downhill overnight. It doesn’t seem fair, but it is just the reality of running a business in 2019. There are so many factors working against you, like negative social media comments, poor customer reviews, and intense competition.   The internet is all around us, and this means that news travels fast. Your horrible Facebook comments from an angry customer Read more [...]

One of the most common responses when you ask people where you should invest your money is real estate, a low risk approach which has worked for a many people over the years. Investing in bricks and mortar is the preferred option by many because of the fact that the market isn’t anywhere near as sporadic as the stock exchange plus in return for your investment you have some tangible that you own, which cannot be taken from you. There are a number of ways in which you can make money from real estate Read more [...]

During these cold winter months here in Boston i tis absolutely vital that you have a fully functioning furnace that can keep you and your home warm all season long. Last year I didn’t do the checks on my furnace that I should have done, and in the middle of December disaster struck. I contacted a local company here called Integrity Heating and Cooling and I must say that they completed saved the day. You may be curious as to why I am writing about this company a year after I used their service, Read more [...]

Do you want to drift into the wild universe of “zen” while in Las Vegas without leaving the comfort of your hotel room or home? You could just be looking for a massage spa that will meet your ultimate relaxation expectation without going through the hassle of sorting through numerous brochures to spot a spa of your choice. I have compiled information that will provide useful insights for choosing the quality services of a body rub and massage provider because you deserve to unwind and slide Read more [...]

Cyber security is now considered to be the third biggest possible hazardous condition for a business. It is right after natural catastrophes. The number of web attacks that happen every single day is practically impossible to figure out. The number is surely much higher than what anyone expects. According to web experts, like James Scott ICIT, cyber threats are often dismissed because of the simple idea that “my business is too small”. We need to understand that there is no business that is Read more [...]

If you talk to any marketer that is specialized in increasing sales you will hear the fact that customer insights are vital for all marketing strategies. The problem is that this is not often taken into account when a new product or service is being developed. It is also rare to see customer insights used in marketing. Gordon Tang, customer strategy analyst, highlights that in order to promote anything these days you need customer insights. It is as simple as that. There is a need to have at least Read more [...]