Referral traffic is a fantastic digital marketing technique that helps marketers to attract interested readers and potential clients to your website from a variety of avenues. Since referral traffic is driven by either social activity or inbound links, it offers several SEO benefits, as both of these get your website in the good books of the search engines. MozCon conducted a survey recently, showing that referral traffic is the second most preferred channel by marketers driving traffic to their Read more [...]